Author: James Carlisle

Use Promotional Sunglasses to Promote Your Business this Summer

Promotional Sunglasses

One of the hottest new promotional items for businesses this summer is promotional sunglasses. Companies are now branding cool eyewear and then giving it away for free so as to increase brand awareness. It has proven to be very effective for two main reasons everyone, men and women, wears sunglasses and in addition to that, they don’t just wear them in the summer but in all kinds of weather. This means that your business is getting promoted year through. The other reason why this makes so much sense as a marketing idea is that sunglasses can be easily obtained at factory prices for a very reasonable amount you will get a lot of publicity.

Your customers will definitely love that you are giving them this cool gift it doesn’t matter that it is branded with your logo. So long as the sunglasses are stylish you can be guaranteed that both men and women will not hesitate to don them on once they are outdoors. Better yet, you can do more than just print your logo on them why not write a small marketing message on a card to go out with every pair? That way, anyone who doesn’t know what your business is about will immediately have an idea. Or you can have a message written on the sunglasses themselves the arms can accommodate a few words.

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Promotional Cool Bags for Additional Branding For Your Business


Promotional bags have been with us for a long time for decades, businesses have printed them and given them out as a way to improve branding. What hasn’t been around for long and which is so much cooler is promotional cool bags that are designed to carry lunch and snacks. These bags are insulated to make sure that everything that is kept in them stays cool and then they are branded with your logo so that everywhere they are carried your brand is instantly visible. Promotional lunch bags come in all sorts of designs and they can be designed to meet various needs.


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Promotional Desktop Items for Maximum Brand Visibility

Promotional desktop items are great for loyal, recurring, or new customers. From paperweights and pens to cup holders and more, these promotional giveaways help clients remember your brand and company. This comes in handy when they want to utilise your products and services again. The best part of these items is that your logo can easily be printed or engraved on them. This includes cup holders and mugs, along with pencils, rulers, mouse pads and other giveaway items. As a form of brand marketing and advertising, it is imperative for companies to have these items in stock at all times.

Promo Desktop Items

Different Types of Promotional Desktop Items

There are several types of promotional desktop items as well. This includes customised pens, which can feature your business logo, mark, and even address and contact information. Cup holders are a popular item that is designed to hold both cold and hot beverages. Perhaps the most popular item of all is paperweights. These prevent important papers from flying around when the AC or fan is on in the office. All items can be printed with your business logos, along with slogans and taglines. These items also come in a variety of colours, shapes, designs, and most anything you need. All it takes is a simple phone call or e-mail to schedule a consultation with local promotional marketing or advertising agencies. With years of extensive industry experience, they can help you with:

  • Selecting the right promotional desktop items for client or customer giveaways.
  • Designing your business logo from scratch or using existing logos for pens, pencils, paperweights, cup holders, and all desktop ceramics or ornaments.
  • Customised printing for all promotional items, including mugs, caps, t-shirts, sweatshirts, wristbands, windbreakers and so much more.
  • Promotional banners, posters, pamphlets, event materials, corporate identity packages, and so much more.

Promote Your Business the Right Way

Promotional giveaways keep your business in the mind of new and existing clients. In fact, studies have shown that visibility is simply the key for clients recollection and memory. No truer is this then when they need your business but cannot remember the phone number or address. By looking at a promotional desktop ornament you gave them this will jog their memory and boost your business sales and revenue. In addition to pens and common items, mouse pads are another great reminder for customers. There are also calendars, as well as coffee mugs, plastic sports water bottles, and most anything that can have your logo and contact information printed in.

In this day and age, visibility is also the key to success for new and existing businesses. Like graphic designers that give leave-behinds to existing or potential clients, you must have giveaways available to help promote and advertise your business to new heights. For more information, contact your local business marketing or advertising agency today. They can help you select the right items for promotional giveaways and truly help build your business across the board.


The Importance Of Using Promotional Gifts Prior to Exhibitions

Using promotional gifts and incentives prior an exhibition can play a great role in drawing traffic to an exhibitors booth, hence helping in maximizing the companies resources both in money and time. Using promotional items as an incentive alongside another contact before the show gives you an advantage over other competitors who are eyeing for the same customers attention.

Promo Gifts for Exhibitions

All successful exhibitors reach out their prospective customers long before the show. In addition to the free items, you can send a direct email to your customers inviting them to visit your booth. You additionally can make use of other social media enhance your communication prior the exhibition.
There are several exhibition gifts that you can give to your customers. You can choose to include branded items that carry the image of your company out there. You can choose a range of items running from promotional pens, car chargers, umbrellas, flashlights, et cetera. However, choosing the right giveaway gift may be a bit difficult. This article will give you the guidelines on choosing the most suitable giveaway.

Features of a good trade show giveaway…

There are numerous options that you can choose from, but not all are the best ones. The selection process can become a bit hard, but these guidelines will help you in making the right choice.

It must be intriguing

A good giveaway gift for an exhibition should be unique or extremely useful. This is to ensure that the item of your choice does not end up in the dustbin once the attendees leave the show. Choose an item that they are likely to use for a long period. This will leave a long impression on your customers. For instance, you can choose a promotional tablet stylus over a branded ink pen.

Choose a great branded item

Ensure that you include a logo on the items that you choose to give as gifts. Also, make sure that all these items are consistently branded and use the same fonts, logo, typeface, and colour on all your items.

Make sure it’s cost effective

The quality is paramount to quantity while giving away the gifts. Make a budget that you can comfortably afford and stick to it. It is better if you hand out fewer items to selected and targeted audiences than giving away cheap items to please everyone. Cheap items last for a short time and people will quickly forget about your company.
Using exhibition promotional items before the show as a marketing effort is effective in building booth traffic and increasing customer awareness. This leads to increased traffic which increases the sales and overall profits for your company. Use giveaway gifts before any trade show to increase the chances of more customers purchasing your product or service. The impression created by these gifts lasts long to your consumers.


Tracking Your Promotions It’s Important Stuff

Everywhere you look you are going to see products with different companies names on them. These could be branded pens that have been given out as a promotional gift, or even the personalised shopping bags given to us when we go shopping. Having your brand image circulating in an environment that isn’t your workplace is important for bringing in new customers. Each time your product is spotted, that’s another potential customer that you could receive.

What many of us don’t realise is how important it is to keep tabs on how many customers we receive because of these promotional items. It’s always good to be getting new business, but it’s also important to know where your promotions aren’t doing so well. Tracking your promotions will give you insight that you didn’t have before so you know how to effectively manage your funds for future campaigns.

Tracking Your Promotions

What Are The Benefits Of Tracking My Promotions?

Knowing where your customers heard about your business is great for knowing where your promotions are working, and where they aren’t. Pumping money into a promotion that isn’t generating any customers is not only bad for your bank. But it may also mean that people don’t like the way you have promoted yourself.

On the other hand, if you run a promotion that you can see does incredibly well, you could potentially put increased funds into it next time. Whether you were giving away some free items, running a contest or anything else. Having better things to entice customers with could bring in a bigger crowd.

How Do I Track My Promotions?

There are a few different ways you can track your promotions, and the way you do it depends on where you get your customer.

If a customer comes into your store it’s really easy to find out how they found you, are you ready? Ask them, it’s that simple, don’t try to force them to answer but as long as you are polite about it most people will be happy to tell you.

If customers visit your website then I recommend setting up landing pages for your promotions. This way you will be able to see on your end exactly how many people went to the link you provided in an email, or how many people scanned your QR code on a particular item. Setting up a landing page shouldn’t be too difficult to do, just speak with whoever is in charge of your website.

I hope that with this little bit of information you can go on to make better-informed decisions in your future campaigns that can help you to become even more successful. We have loads of great items for you to use in your own promotional campaigns here at Positive Media Promotions.

How did you like today’s article? I’d love to hear from you down in the comments below.