Personalising Gifts, How To Choose Correctly
Showing our customers that we appreciate their business is not a new idea, companies have been doing it forever. What many people fail to realise is that personalising gifts we give to our customers has a drastic effect on how the gift will be perceived.
Give a customer a lollipop and they’ll just assume it’s a cheap way of saying thanks (which it is). That’s not to say giving away tasty treats can’t get return sales, but you drastically increase your odds by providing something you put some thought into. Here at Positive Media Promotions, we have loads of great items all ready for you to make your own.
Personalising Gifts Demands The Attention Of Recipients!
We all love to receive free things. Whether it’s something amazing or not, being given things makes us feel good. But what you want is something that’s going to make the recipient return. To do this think about who you are giving a gift too. If it’s more corporate consider Branded Pens, if your target audience is someone Athletic then Promotional Sports Bottles are probably a better option.
When selecting what promotional product you want to give, consider whether it will have continued use. If you choose to give away a tin of mints then after the mints have been used up what’s to stop the recipient from simply throwing the tin away. On the other hand, If you were to give a mousemat it’s probably going to stick around for a while. This will help remind customers of your business on a daily basis increases the likelihood they will return.
Brand Logo Or Personal Message, Which Is Better?
There’s really no correct answer here, it really depends on what you want to get out of your promotion. With a large enough print area, you may even opt for both! But to keep things simple we’ll focus on them individually.
First off your company logo is a very public display of your business, anyone who knows it will be reminded of any encounter they’ve had with you in the past. So for example, if you are supplying a client’s company with gifts for their employees then a company logo is a great way to keep you in mind.
On the other hand, a brief message can be tailored to whomever you are targeting. Want to say thank you to a customer for an excellent contract? Getting an item engraved with your own words can make a world of difference.
At the end of the day, the main thing you have to keep in mind is who you want your gift to go to. The more you know about who is receiving your item, the better your chances of making the right call.
How have you chosen gifts to give in the past? How will use your knowledge from this article in the future? We’d love to hear from you in the comments below.