Tag: Promotional Gifts

The Importance Of Using Promotional Gifts Prior to Exhibitions

Using promotional gifts and incentives prior an exhibition can play a great role in drawing traffic to an exhibitors booth, hence helping in maximizing the companies resources both in money and time. Using promotional items as an incentive alongside another contact before the show gives you an advantage over other competitors who are eyeing for the same customers attention.

Promo Gifts for Exhibitions

All successful exhibitors reach out their prospective customers long before the show. In addition to the free items, you can send a direct email to your customers inviting them to visit your booth. You additionally can make use of other social media enhance your communication prior the exhibition.
There are several exhibition gifts that you can give to your customers. You can choose to include branded items that carry the image of your company out there. You can choose a range of items running from promotional pens, car chargers, umbrellas, flashlights, et cetera. However, choosing the right giveaway gift may be a bit difficult. This article will give you the guidelines on choosing the most suitable giveaway.

Features of a good trade show giveaway…

There are numerous options that you can choose from, but not all are the best ones. The selection process can become a bit hard, but these guidelines will help you in making the right choice.

It must be intriguing

A good giveaway gift for an exhibition should be unique or extremely useful. This is to ensure that the item of your choice does not end up in the dustbin once the attendees leave the show. Choose an item that they are likely to use for a long period. This will leave a long impression on your customers. For instance, you can choose a promotional tablet stylus over a branded ink pen.

Choose a great branded item

Ensure that you include a logo on the items that you choose to give as gifts. Also, make sure that all these items are consistently branded and use the same fonts, logo, typeface, and colour on all your items.

Make sure it’s cost effective

The quality is paramount to quantity while giving away the gifts. Make a budget that you can comfortably afford and stick to it. It is better if you hand out fewer items to selected and targeted audiences than giving away cheap items to please everyone. Cheap items last for a short time and people will quickly forget about your company.
Using exhibition promotional items before the show as a marketing effort is effective in building booth traffic and increasing customer awareness. This leads to increased traffic which increases the sales and overall profits for your company. Use giveaway gifts before any trade show to increase the chances of more customers purchasing your product or service. The impression created by these gifts lasts long to your consumers.


Tracking Your Promotions It’s Important Stuff

Everywhere you look you are going to see products with different companies names on them. These could be branded pens that have been given out as a promotional gift, or even the personalised shopping bags given to us when we go shopping. Having your brand image circulating in an environment that isn’t your workplace is important for bringing in new customers. Each time your product is spotted, that’s another potential customer that you could receive.

What many of us don’t realise is how important it is to keep tabs on how many customers we receive because of these promotional items. It’s always good to be getting new business, but it’s also important to know where your promotions aren’t doing so well. Tracking your promotions will give you insight that you didn’t have before so you know how to effectively manage your funds for future campaigns.

Tracking Your Promotions

What Are The Benefits Of Tracking My Promotions?

Knowing where your customers heard about your business is great for knowing where your promotions are working, and where they aren’t. Pumping money into a promotion that isn’t generating any customers is not only bad for your bank. But it may also mean that people don’t like the way you have promoted yourself.

On the other hand, if you run a promotion that you can see does incredibly well, you could potentially put increased funds into it next time. Whether you were giving away some free items, running a contest or anything else. Having better things to entice customers with could bring in a bigger crowd.

How Do I Track My Promotions?

There are a few different ways you can track your promotions, and the way you do it depends on where you get your customer.

If a customer comes into your store it’s really easy to find out how they found you, are you ready? Ask them, it’s that simple, don’t try to force them to answer but as long as you are polite about it most people will be happy to tell you.

If customers visit your website then I recommend setting up landing pages for your promotions. This way you will be able to see on your end exactly how many people went to the link you provided in an email, or how many people scanned your QR code on a particular item. Setting up a landing page shouldn’t be too difficult to do, just speak with whoever is in charge of your website.

I hope that with this little bit of information you can go on to make better-informed decisions in your future campaigns that can help you to become even more successful. We have loads of great items for you to use in your own promotional campaigns here at Positive Media Promotions.

How did you like today’s article? I’d love to hear from you down in the comments below.

Personalising Gifts, How To Choose Correctly

Showing our customers that we appreciate their business is not a new idea, companies have been doing it forever. What many people fail to realise is that personalising gifts we give to our customers has a drastic effect on how the gift will be perceived.

Give a customer a lollipop and they’ll just assume it’s a cheap way of saying thanks (which it is). That’s not to say giving away tasty treats can’t get return sales, but you drastically increase your odds by providing something you put some thought into. Here at Positive Media Promotions, we have loads of great items all ready for you to make your own.

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