Tag: promotional items

The Importance Of Using Promotional Gifts Prior to Exhibitions

Using promotional gifts and incentives prior an exhibition can play a great role in drawing traffic to an exhibitors booth, hence helping in maximizing the companies resources both in money and time. Using promotional items as an incentive alongside another contact before the show gives you an advantage over other competitors who are eyeing for the same customers attention.

Promo Gifts for Exhibitions

All successful exhibitors reach out their prospective customers long before the show. In addition to the free items, you can send a direct email to your customers inviting them to visit your booth. You additionally can make use of other social media enhance your communication prior the exhibition.
There are several exhibition gifts that you can give to your customers. You can choose to include branded items that carry the image of your company out there. You can choose a range of items running from promotional pens, car chargers, umbrellas, flashlights, et cetera. However, choosing the right giveaway gift may be a bit difficult. This article will give you the guidelines on choosing the most suitable giveaway.

Features of a good trade show giveaway…

There are numerous options that you can choose from, but not all are the best ones. The selection process can become a bit hard, but these guidelines will help you in making the right choice.

It must be intriguing

A good giveaway gift for an exhibition should be unique or extremely useful. This is to ensure that the item of your choice does not end up in the dustbin once the attendees leave the show. Choose an item that they are likely to use for a long period. This will leave a long impression on your customers. For instance, you can choose a promotional tablet stylus over a branded ink pen.

Choose a great branded item

Ensure that you include a logo on the items that you choose to give as gifts. Also, make sure that all these items are consistently branded and use the same fonts, logo, typeface, and colour on all your items.

Make sure it’s cost effective

The quality is paramount to quantity while giving away the gifts. Make a budget that you can comfortably afford and stick to it. It is better if you hand out fewer items to selected and targeted audiences than giving away cheap items to please everyone. Cheap items last for a short time and people will quickly forget about your company.
Using exhibition promotional items before the show as a marketing effort is effective in building booth traffic and increasing customer awareness. This leads to increased traffic which increases the sales and overall profits for your company. Use giveaway gifts before any trade show to increase the chances of more customers purchasing your product or service. The impression created by these gifts lasts long to your consumers.



The marketing strategy of any business determines the success rate or failure. There are many marketing and advertising options available for businesses. Small businesses may not be able to afford big budgets for marketing. Therefore, they have to look for cost-effective ways to advertise their businesses. Promotional magnets and promotional fridge magnets have assisted so much in promoting small businesses.

business magnets

Promotional magnets are many. They are available in a large variety of colours, shapes and sizes. The biggest advantage is that many companies can custom make these magnets fit a clients specification. Promotional magnets can be used to manufacture business cards, calendars, car signs, postcards, photo frames, paper clips and power clips among many others.

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What Makes The Best Type of Promotional Product?

I opened my mail this afternoon with a pocketknife I received over 30 years ago. It is a promotional product from a trucking company. The ink has faded off the logo. The company is no longer in business. This item has survived 4 moves and several different jobs. This is a great promotional item and the essence of what a promotional item should be. It was not expensive, just a plastic sheath with a slide-out blade. But every day, when I take it out of my desk drawer, I am reminded of the person who gave it to me and the company he represented.


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All you ought to know in regard to promotional power banks

Power banks have become so popular and important because they act as a portable source of battery life for your smartphones, tablets and iPods and other electronic portable devices. No longer do you have to worry about your phone battery running low or having to miss those important calls or replying to that text message. As long as you have a power bank, you are sorted out by connecting your phone to the power bank and having it charged, and you are good to go.

power banksWhat are power banks and how do they work?
Power banks are external batteries that store electric energy that you used to charge your phone. They serve as a source of extra portable energy. They come with a USB cable that can be used to connect to a power source to charge the power bank. They have an LED indicator to help show you when the power bank has been fully charged to capacity. They also contain a safety-cut off that prevents overheating and overcharging of the power bank.
Power banks come in different sizes, designs, shapes, colours and in different charge capacity all to suit your needs. The advantage of having power banks is that they are portable which means you can carry it around with you anywhere. Their portability makes it easy for one to be able to charge their phone anywhere whether they are walking, standing while having a conversation, in the office, in a bus or at a shopping mall. Depending on the power bank capacity and its charge level, some can take time to be fully charged.

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